JAYxBERN, otherwise known as Juan Plasencia, is an EDM DJ and producer based in the San Francisco Bay Area. He is a part of the 2HARD collective based out of San Jose, CA, and has a knack for everything Bass House and Hardstyle.

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Juan began his music career in 2014 as a sophomore roaming the halls of California State University East Bay. Not anticipating it, he discovered his passion for music after attending a UC Merced party a friend was DJing at. Now, from producing tracks at the campus Starbucks and library, JAYxBERN has come a long way with appearances at:

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• Avalon Hollywood in Los Angeles with JVST SAY YES & RICKYXSAN

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• F8 Nightclub & Bar in San Francisco

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• Enso Nightclub in San Jose

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• Sacramento Sports Bar & Grill

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• Harlow's Restaurant & Nightclub in Sacramento for Chris Webby's RAW Thoughts Tour Part 2

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• iStandard’s IN Studio Experience with Johnny Stokes who has produced records for Chris Brown, Ty Dolla $ign, Tank, Kid Ink, and Rich Homie Quan

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• iStandard’s IN Studio Experience with Chizzy who has produced tracks for Chris Brown, Justin Bieber, Jennifer Lopez "JLO", and more

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OTHER ACCOMPLISHMENTS:

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• Signed with G-Mafia Records

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• Supported by Oxytime Records

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• Supported by MusicbyLukas & Teammbl

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• Supported by Tom Ferro and Dutch duo, FANNYPACK

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• Supported by FutureBassMix

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• Supported by Boosted Music

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• Supported by DAW Nation​

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• Featured on CSU Stanislaus' KCSS 91.9​

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SCHOOL BACKGROUND

Juan graduated from California State University East Bay in the Fall of 2018 with a Bachelor of Science in Business Administration (Finance and Marketing) and a Minor in Photography. He also finished his Master of Science in Digital Audience Strategy at Arizona State University in the Fall of 2022.

 

In his time at East Bay, he took it upon himself to get as involved as possible. He did so by becoming a member of the following organizations:

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• Associated Students Incorporated

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• Delta Sigma Pi Professional Fraternity

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• Lambda Theta Phi Latin Fraternity, Incorporated

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He also had the opportunity to study abroad in both France and Puerto Rico. He spent a semester at the École Supérieure des Sciences Commerciales d'Angers in Angers, France, and attended the Universidad Interamericana de Puerto Rico, San German for a month before having his experience cut short due to Hurricane Maria.

From these experiences, he had this to say:

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“I was able to witness firsthand what the people of the Caribbean endure when such an epidemic occurs. It’s not a pretty scenery I’ll tell you that. Living under the circumstances of no running water, low food supply, and no electricity is never fun, but you realize things. You realize that there is more to life than just looking at a screen for countless hours and being on social media. There are bigger problems in this world than being worried about your phone not being charged or not making it to the dinner plans on time with friends.

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Nonetheless, thanks to both of these experiences it has allowed me to better understand people of diverse backgrounds along with the development of my collaborative and networking skills. I'm a very friendly and social person, and I really enjoy connecting with others and creating long-lasting relationships. This is what led me to pursue a career in Marketing.”

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Current Profession: Social Media Marketing Specialist and Business Owner of Coast To Coast LLC (online retailer).